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Smart online retailers know that great content marketing can improve customer’s experiences and add value. Regular subscription-based content allows you to develop an ongoing relationship with your audience, allowing you to turn customers into loyal brand fans.
In The fashion and lifestyle juggles time- idea, creating content, talking to fans, and negotiating with brands. you have to showcase your talent in front of your target audience, and need to grab the attention as a magician uses to attract their audience, but little conflicts id there in between influencer and magician, magician use to lie but influencer cant, their audience dependence on their trust and faithfulness.
According to the one "TheHindu" Newspaper report,
today almost one of the three is in social media trying to becoming an influencer.
46% of people are trying for it and 20% of people already achieved it. We can't
deny the fact that being a famous personality,
be attractive. Sonali Sharma ( Editor-in-Chief) from Socialtalk has interviewed Bipasha Banikya, She is very talented
and does makeup in an artistic way.
Interviewer: Hello
Bipasha, Please tell me about yourself and your journey.
Bipasha: I’m Bipasha Banikya. I am from Guwahati,
Assam and I live in Mumbai. My passion in fashion brought me to this
Influencing industry. It all started just for fun and later turned into a
serious profession.
Interviewer: What
is the best thing about being an influencer?
Bipasha: The best thing about being an influencer is to be able to connect with people from all over the country/world. It's amazing
how easily you can connect with someone who isn't in the same state as you and
of-course the love you get from the people who follow you.
Interviewer: What is your brand’s objective?
Bipasha: My objective is to keep it relatable for my
followers. Also, I want to break this common fallacy that you need to be rich
to look fashionable “you don’t need to be rich to look fashionable, to look
fashionable you need only two things - creativity and innovation.
Interviewer: What
is the best collaboration that you have done with a brand?
Bipasha: Honestly speaking I’m grateful to all the
brands I’ve worked with for giving me such great opportunities. My best
collaboration till date is with NYKAA, which was for the Pink Friday Nykaa sale.
Interviewer: How
supportive have Instagram been?
Bipasha: Instagram has been extremely supportive which
I can’t even express it. The only cz of Instagram I am who I’m, I never imagined that
I would be working in an App. Thank you
Instagram for existing.
Interviewer: As you are a style-icon too can you give
some tips for our readers?
Bipasha: My page is known for fashion, makeup, and
lifestyle. One tip for all the readers out there- I believe confidence is the
most prominent accessory in fashion. Believe in being confident in whatever you
wear.
Interviewer: What motivates you?
Bipasha: My passion for my work motivates me daily.
Interviewer: What
is your favorite quote?
Bipasha: Dream it and make it your reality.
Interviewer: How
did you grow your channel? What is the age range of your target customer?
Bipasha: From the day one I have always concentrated
on community building and that’s how it all started by posting religiously and
consistently, I feel lucky that my audience and brands have recognized me
and believe in me.
I’ve
followers from the age group of 13-44 mostly following me.
Interviewer: What
would you do if you didn’t work as an influencer?
Bipasha: I don’t want to imagine that. Lol.
Interviewer: Tell
us about your likes, dislikes, and hobbies?
Bipasha: I am a swimmer and a classical dancer too.
Interviewer: How
does social media fit into your growth plan?
Bipasha: This is the only tool that can make me reach
where I want to.
Interviewer: What’s
the biggest barrier to your success on social media?
Bipasha: I believe if you work hard, any barrier
wouldn't be there to your success.
Interviewer: How do you communicate with people or fans?
Bipasha: AMA, DM’s, Commentsz
Interviewer: Have
you heard or used the Instagram product Reel, how it is different from
TikTok?
Bipasha: Yes I love making
reels. I was not much into TikTok, I did it only during the lockdown period
that too just for a week so I couldn’t figure out much difference.
Interviewer: As
per your profile, you are engaged with makeup too, can you tell how u come up
with new ideas and creativity. Please add some tips too.
Bipasha: Mostly I post my go-to makeup looks and
easiest makeup hacks so that people can connect to.
Interviewer: What
are your upcoming projects?
Bipasha: There is a lot in the way, surprise for you
all!
Interviewer: What
strategic advice do you have for up and coming Instagram influencers?
Bipasha: Don’t wait, if you wanna get into it, start now.
Her Social Media Handles
Instagram: bipasha_banikya18
YouTube: Bipasha Banikya
Business: bipashaban94@gmail.com
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