Interview with Instagram Filter Editor Shantanu Gupta

Creativity is the central source of meaning in our lives as we all know. Most of the things that are interesting, important, and humanizing which are the result of creativity. What makes us different from apes—our lifestyle, art, knowledge,  language, values, artistic expression, scientific understanding, with technology—is the result of individual ingenuity that was recognized, rewarded, and transmitted through learning this entire world into a beautiful place. As the artist has a different way of viewing this world.

When we're creative, we feel we are living more fully than during the rest of life, and we know ourselves better and male our creativity. that is the correct way of leaving with your passion.  The excitement of the artist at the easel or the scientist in the lab comes close to the ideal the fulfillment we all hope to get from life and satisfaction reflects in our smile, and but people rarely do. Perhaps only sports, music, and religious ecstasy—even when these experiences remain fleeting and leave no trace—provide a profound sense of being part of an entity greater than ourselves but we need to explore this way too. Creativity also leaves an outcome that adds to the richness and complexity of our future with a sequence of this SocialTalk has interview Shantanu Gupta who is a creative mind and great full skill.


Interviewer: Please tell me about yourself? and your journey.

Shantanu: My real name is Shantanu Gupta from Mumbai, India, I'm currently a student based in the United Kingdom for my further studies. Talking about my journey I started creating content 3 years ago by starting composing my own music and visual editing. Later I developed an interest in Augmented Reality through Instagram, watching creators create something different on the platform developed an urge for me to try something new and entirely different.

Interviewer: What is the best thing about being an Instagram filter Editor?  

Shantanu: You start gaining more exposure on the platform than ever before. People tend to share your work often through Instagram stories which in turn grabs more audience exposure. It's a win-win situation if a celebrity endorses your Instagram filter by trying it out and the best part it grabs the attention of global brands and they are more likely to collaborate with you.


Interviewer: What is the best collaboration that you have done with a brand? 

Shantanu: I have collaborated with an Indian music artist DJ Shaan Singh (@shaanmusic), he is an electronic music producer, a DJ, and one of the first Indian artists to join hands with Casablanca records and Republic records.

Interviewer: What is the audience type for your talent(Instagram filter Editor)? 

Shantanu: People who are more into beauty and Fashion are most into it however, I have tried my best to make it suitable for any type of the audience.

Interviewer: Tell us about your likes, dislikes, and hobbies? 

Shantanu: I like playing guitar during my spare time and most of the time I keep myself busy creating Instagram filters.

Interviewer: How do you communicate with people or fans? 

Shantanu: I mostly communicate with my audience, through Instagram DMs and E-mail 


Interviewer: Have you heard or used the Instagram product Reel, for your comedy content? 

Shantanu: I have heard that it's one of the best strategies to promote your content for wider reach on the platform but unfortunately, reels are not available in my country.

Interviewer: What are your upcoming projects? 

Shantanu: I'm currently in talks with an Indian TV star Roshni Walia and RVCJ Media. I'm looking forward to creating and launch a new Instagram filters on their profiles.   

Interviewer: What strategic advice do you have for up and coming Instagram influencers?  

Shantanu: My strategic advice is to keep creating sharable content that adds value to your audience. Once people start talking about your content, more likely you would grow on the platform and most importantly Be Patient!

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