Welcome to the latest installment of our interview series with some of our favorite travel and food bloggers. Today we’re chatting with Kamiya Jani, the owner of the travel and food blog www.CurlyTales.com. Kamiya's adventurous nature and inability to say "no" have led her to some pretty amazing adventures all around the world. But she has no desire to stop exploring anytime soon, She set up Curly Tales to let people discover their love for food, travel & indulgences. Before this, Kamiya was working as a Business Journalist & Television anchor with ET NOW, Bloomberg TV, and CNBC TV18.
Kamiya Jani gave up her full-time media job to travel the world.
40 countries, 123 cities and the rest of the world to go. She doesn’t believe
in taking adventures alone and that’s why she set up Curly Tales. To get people
everywhere to discover their love for travel & indulgence. Before
this, Kamiya was working as a Business Reporter & Television Anchor with ET
NOW, Bloomberg TV and CNBC TV18, Sonali Sharma(Editor) from SocialTalk interview
young and passionate talent Kamiya Jani.
Interviewer: Hello
Kamiya, Please tell me about yourself?
Kamiya: I am Kamiya Jani, founder of www.CurlyTales.com, India's number 1 food & travel platform. Before this, I was working as a news anchor at a business news channel. I am a passionate traveler, mom to a 7-yr old and an aspiring dancer.
Interviewer: How do you generate ideas?
Kamiya: I think about all the
questions I would have as a traveler or a food enthusiast, pen them down on a
sheet, and start working on it. I also trace news and trends in the food
& travel space and then work on an in-depth feature story on it. Something
that has not been done by others.
Interviewer: How
you become a content creator?
Kamiya: By telling stories in the most engaging fashion while giving it a personal touch.
Identify your audienceEstablish your voice
Put yourself out there
Reflective of your personality
DON’T BE - Jack of all, master of none
Position yourself as an expert in one specific area
Interviewer: How
do you measure the content’s success?
Kamiya: In the most simple
way, through virality. However, I realize that Social media is an
important distribution funnel but not the destination. Blogs or websites will
always be relevant when they are looking for information. People google
information and not always look for it on Instagram. Google Analytics tells us
about the pageviews content gets and youtube tells us about the video views and
that's the parameter.
Interviewer: How do you react when content bombs?
Kamiya: I am fine with taking
risks. It disappoints me a little if I have set high expectations but I move on
very quickly to my next project.
Interviewer: Impact
of social media in your life as a content creator?
Kamiya: My professional life revolves around social media.
Interviewer: Future planning for your content(How you will improve)
Kamiya: I heavily rely on making a content calendar, a week in
advance. Every week, we publish over 14 videos and over 100 articles. I work
with a big team now so getting everyone on the same page is a bit of a
challenge but the process is quite enjoyable. For us, the audience is the king and
content should be helpful for him.
Interviewer: What
do you think of our current social media efforts?
Kamiya: Would want to understand in which way. But there are two sides to social media. It can be your best friend or your enemy. I look at it as a learning ground and a pool of ideas so I quite enjoy it.
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