Fashion is
currently, a popular style practice that includes clothing, shoes and
accessories. Fashion seems to have its origins in the Western but it covered
every corner around the world, but it has been copied from other places and
evaluating its versions, When someone talks about fashion, it's not related to
dress, it belongs the style too, how to carry and how to implement from color
to hair dress, we mean it's not related to terms textiles anymore. In most
cases, fashion is confusingly associated with costumes and in some cases more
of a form of clothing than a fashion practice of its own way of in every aspect.
Fashion is
usually referred to as a style, a style of dress, or even a fashion.
You can earn
good money by promoting your own fashion line in the fashion and lifestyle
online shop with your brand. You can place your fashion products and you can
also create separate shop pages to present and promote your products through
social media platforms nowadays.
Our fabulous magazine offers a fresh and intelligent perspective every two years regarding
Lifestyle and fashion, focusing on how women actually look from tip to tip,
think, and dress. We want to surprise and delight our readers with every leaf cover
and have good Tips for fashion and lifestyle. Women of the upper class have
access to the best in fashion, beauty, lifestyle, health, education, and
lifestyle.
Fashion is a
popular style practice at the moment, which includes clothing, shoes, and accessories, and other accessories. We will look at what fashion is and what it is mostly
and how we will describe it according to our guest Miss Ankita Aggarwal.
With
sophisticated journalism and top quality content SocialTalk is presenting Ankita, inspiring women who present a distinctive combination of
glamour, personality, and warmth and her journey.
Interviewer: Please tell us about yourself?
Ankita: I am a Bangalore based Fashion And Lifestyle
Blogger and a Fashion Designer by profession.
I have my own blog called
Fashion Runway by Ankita Aggarwal.
I was one among the award winners of “Rang De 2018” my college
fashion show.
I also participated in the Deccan Herald Fashion show as a
Designer for my collection named “Indiana”
I attribute my success to my teachers of Baldwin Women’s Methodist College and my parents for encouraging me in the Fashion World.
Interviewer: What inspired you
to start your blog?
Ankita: I have always loved writing about fashion, style, fabrics, trends, etc ... Have a keen eye for photography ... Love styling apparel ... All these three adding together made my hobbies turn into my profession.
Interviewer: How do you generate
ideas?
Ankita: a) Firstly Understand your Niche (Eg -
Fashion, Beauty, Tech).
b) Love your Existing readers.
c) Be consistent.
d) Give away your knowledge.
e) Get ideas from your audience.
f) Focus on writing honest reviews.
In India blogging still seems to be an alien topic. When I did my research about fashion blogging, it took me a long time to understand how things work in this industry. I started off with Instagram as a teenager, it took a few years for brands to approach me. So have lots and lots of patience and never give up. Your dreams will definitely come true if you are passionate and also work hard towards your goal. There is no gain without any pain.
Interviewer: Can you tell us
some of your strengths that really helped you in blogging?
Ankita: My fundamental key to start blogging is self-motivation and creative
ideas. For blogging, you need to provide the content every day for that self-motivation and creative mind plays an important role. Also, content should be
something that enriches the reader's lives, inspires them, and makes them come
back to your blog.
Also, Consistency plays an important role. A
consistent blogger is one that draws the admiration of his/her followers.
Another key is to be unique. Please don't copy
any ideas and posts. Be unique, people love odd and unusual ideas, be yourself.
Don’t go overboard
Be passionate. Being passionate is a positive
quality of good bloggers as it will give you the courage to talk about things
in an honest and transparent way.
Networking also plays an important role in this.
Successful bloggers use this as a way to get noticed and build their own
personal brand.
You need
to be strong and never stop believing in yourself. Sometimes Bloggers also get
negative comments. A good and successful blogger should be able to take both
compliments and criticism. Be real, Be unique, and always believe in yourself.
Interviewer: What would be your
ideal working environment?
Ankita: A good working environment for a blogger
is where he/she has the time to research and write. However, blogging can be
done simultaneously with any work environment with an organisation and prior
planning.
I personally love writing blogs during my free time at my fashion boutique.
Interviewer: What was your greatest failure and what did you learn from that?
Ankita: My biggest failure in blogging was when my Instagram handle got hacked. I had no clue how to retrieve it back. A lot of my tech savi friends tried to help me
sort this problem out and it took me a week to get things right. I lost a
couple of followers. I had to restart my journey again. During this period I
lost six months of my written blogs. This was a very sad incident. But despite
all this, once I started again I could see immense growth in this career.
Once I started afresh I kind of understood that any idea can be put the right way with hard work to become a success.
Interviewer: What would you say
is the biggest challenge in fashion blogging?
Ankita:
When
I began my blog, there were thousands of blogs and now there are plenty more.
The major publications didn't have their own bloggers, and brands didn't have
digital media teams or blogger relations. Blogging was about creating a
voice independent of magazines and providing an alternative opinion to the
fashion rules. Earlier most bloggers were taking photos with their cell phones
(or with low-quality point and shoot cameras propped on stoves, tables, or
rails).
Interviewer: How would you
describe your personal style and is there a person who is a fashion inspiration
to you?
Ankita: My fashion mantra is - “Every day is a fashion show and the world is your Runway” This is the reason I named my blog Fashion Runway by Ankita Aggarwal.
Admired for her fashion sense Kritika Khurana from “That Boho Girl” is inspiring every woman to try something offbeat and distinct.
What would you say is the greatest satisfaction of being a fashion blogger?
(Invitations to fashion events, interaction with people, gifts, etc.)
Best
feature of being a fashion blogger is if you're famous
enough, then big companies and fashion brands send you free
products for review and promotion. Moreover, you'll get free passes to fashion shows
and events and of course lots and lots of fun. Its also a platform to socialize.
Interviewer: What is your dream job?
Ankita: In my blogging the career I want to work for Daniel Wellington and as a designer, I want to design
for the Indian film industry inspired by Manish Malhotra – a middle class a common man with no formal education in design has become one of the best
designers of India.
Interviewer: Favorite Quote?
Ankita: My favorite fashion proverb is - “Every day is a fashion show and the world is your Runway” This is the reason I named my blog Fashion Runway by Ankita Aggarwal.
Interviewer: What are some of your current fashion
obsessions?
Ankita: An outfit formula
is a recipe for a specific combination
of items that you can wear in lots of different versions. I usually love trying
out new styles with one particular dress or a garment. Example :
1. Accessorizing Printed dresses.
2. Creating a boho look.
3. A shirt was worn in different ways.
4. Oversized sweater styled in different ways.
5. Denim styled in unique ways.
6. A Scarf draped into different tops.
7. Slit dresses worn in different styles.
8. Styling my Summer lookbook
9. Curating
styles for different seasons.
10. Draping sarees into western gowns.
Interviewer: What is one thing your readers would be
surprised to hear?
Ankita: Phoenix Market City
and Garuda Mall have collaborated with me. So I will be up in their new
campaigns so stay tuned.
Interviewer: How often do you
communicate with your audience (followers)?
Ankita: I communicate with my insta fam quite often.
Its been 3 years since iv been blogging and I really feel connected to my
audience and that’s very important in a blogger or influencers life. Every day
is exciting and also challenging as to how my audience react to my posts.
I try use innovative captions on my posts also articipate in
my comment threads and try not to miss out replying to even one. I also
run contests and campaigns to keep my blog exciting and entertaining.
Interviewer: What are your goals
as a fashion designer? How do you see yourself progress in this field?
Ankita: My dream is to walk the ramp as a designer in
the Bangalore Fashion Week.
I'm hardworking and passionate and so I’m sure I will progress in
this field and my dreams will come true.
Interviewer: Impact of social
media in your life as a lifestyle blogger?
Ankita: I have my own personal style
of fashion which people have appreciated and admired.
I did discover fashion blogging, though.
And along with it, I discovered, not just the confidence to wear the clothes I
wanted to wear, even if they were a little bit different to what everyone
around me was wearing, but also a whole community of people to share those
outfits with. Before I started blogging, I didn’t really have that.
So, blogging about my outfits definitely
gave me the confidence to find my own style, which I think is a good thing.
Social media has helped me curate
different styles and looks through my Instagram and blogs which are an extension
of me.
Interviewer: Any advice for
upcoming fashionistas?
Ankita: Looking more fashionable isn't
always about wearing the trendiest, most expensive clothes, or mastering some
complex styling trick. Sometimes it's as easy as just tucking in your shirt or
throwing on a pair of sunglasses.
Be yourself.
Wear whatever suits you and your
lifestyle.
Every woman is pretty in her own way.
Here are some quick questions for you, we recommend you please
give answers to them also. which will be helping your followers to know
you.
Interviewer: How many tattoos do
you have?
Ankita: I have got a few temporary tattoos are done which
have lasted for a short period of time but permanent tattoos are a big NO.
Interviewer: Beauty product you
can’t live without?
Ankita: Mac lipstick, Cherry Lipbalm from Fab India,
Body Shops strawberry body wash, Bath and bodywork perfume.
Interviewer: Favorite fashion
brand?
Ankita: No guesses at all… Zara and Forever 21 are my
super favorites.
Interviewer: Celebrity crush in
the fashion world?
Ankita: Siddhart malhotra
Sneakers or heels?
Ankita: A mix of both- variety is the spice of life.
Interviewer: Gym or exercising
outdoors?
Ankita: Again a mix of both.
Interviewer: Yoga or running?
Ankita: I like yoga, Bollywood and hip hop dance form
Interviewer: Favorite drink?
Ankita: Virgin Mojito and fresh fruit juices.
Interviewer: Happiest moment?
Ankita: When I was chosen as a Jury Member for a
design college in Bangalore and the Jury of
Isckon Fashion event.
Interviewer: Saddest moment?
Ankita: After 6 months of my blogging career my blog got
hacked, I had absolutely no clue of how to retrieve it back.
Interviewer: Instagram or
Snapchat?
Ankita: Instagram has given me my identity.
Used to be an avid snap chatter in my college days.
Interviewer: 9-5 job or
full-time influencer?
Ankita: Fashion Designing as a 9-5 job and deep inside
my passion is writing blogs and becoming an influencer/blogger.
Interviewer: What’s your top
Instagram tip?
Ankita: Be yourself and be unique.
Interviewer: A most exciting moment since being an influencer?
Ankita: When I walked the ramp for a celebrity
designer brand.
Interviewer: Best campaign
you’ve ever worked on?
Ankita: Smile deke Dekho campaign by Lays. Where my
smile was printed on the green lays packet flavored naughty lemon.
Interviewer: The best gift
you’ve ever received as an influencer?
Ankita: Lots and lots of goodies are the perks of
being an influencer. Unboxing each goodie bag gives immense pleasure.
Interviewer: Favorite fashion
film?
Ankita: Bollywood – Aisha, Fashion
Hollywood – The Devil wears Prada(2006), The September
Issue(2009)
Interviewer: Favourite web
series?
Ankita: Netflix – Next in Fashion,
Amazon Prime – Four More Shots, please
Interviewer: Going out clubbing
or a quiet dinner with friends?
Ankita: I love attending blog events where we meet up for lunch,
dinner, or sometimes at parties. We also meet up at brand launches where we get
special invites. I also enjoy meeting my school and college friends. Going back
to my alma mater and reviving nostalgic memories is the best feeling of those
good old days.
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